On Wednesday Louisiana State University made the announcement that it will be brewing and selling its own beer. The names and types of the beer are still unknown, but university spokesman Ernie Ballard has been forthcoming with other information.
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Currently the logos and can designs are being finalized, and the university hopes to have the beer ready for sale in September or October, just in time for football season.
LSU’s food science department was integral in developing the product, even allowing university classes to assist in creating the brew’s recipe. Initial plans to create a microbrewery on campus have been scrapped, and the university will be partnering with local companies for brewing and distribution.
The beer will be delivered to stores by Mockler Beverage and brewed by local Tin Roof Brewing Co. The Baton Rouge area brewery already produces Voodoo Bengal Pale Ale and Perfect Tin Amber.
LSU football and LSU beer seems like a match made in heaven, but some question the wisdom of a university sponsored beer. Similar to the resistance Anheuser Busch received after creating university branded cans, some worry about the potential for underage drinking and alcohol abuse.
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