Paris Hilton remains in the news, and one of the top web searches of the day. She's rehired her publicist, she's filing an appeal, she's asked California Governor Arnold Schwarzenegger for a pardon. Even her mother got media play as she told reporters "this [sentence] is a joke" and "a waste of taxpayer money." And on Paris' MySpace page, Paris is asking people to sign her petition because she "provides beauty and excitement to (most of) our otherwise mundane lives." Paris fans have launched www.freeparis.org - where you can sign a petition asking she be freed, along with buying tee shirts, bumper stickers, mugs, and the like. There have been over 6 Million visits to Paris' MySpace page, and her fans have also started their own MySpace site, FreeParisNow. There's a rally in New York on Thursday. Then, there is the Anti-Paris movement. Gawker's "Don't Free Paris" tee shirts are on back order. Citizens for a Better America have their Go Away Paris site, also with merchandise. (They even have a theme song.) And, celebrities are starting to criticize Paris - Sarah Ferguson, the Duchess of York among them. And guess what? This ALL HELPS PARIS. Every last bit of it. Every last "Go Away Paris" web click helps Paris Hilton. Yes, it does -- and here's why. Paris is benefiting from all of this because it is impacting her right to publicity, a legal right the law provides those in the public eye, as somewhat of a balance in justice against their loss of privacy rights. Paris can sue folk who use her name, for example, as a violation of this right of publicity. And, the more well-known she is (good or bad), the more valuable that publicity right will be. Paris Hilton, as a brand, becomes more successful with every search, every Digg - no matter the stance on her actions. Which would explain why she was ten minutes late to court, right? She's gotta be laughing all the way to the bank. For more on the right to publicity, read the Wex article or check out the Wikipedia summary.
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