Jon Jones, one of the most recognizable faces in UFC fighting, nearly lost his most important endorser last month: Nike. A DWI in late July led Nike executives to reconsider the deal that would make Jon Jones the undisputed king of UFC culture. No such worldwide endorsement deal has ever been offered to a UFC fighter. The endorsement is seen by many as an advancement of the sport into popular culture. Please don't drink and drive----but if you're fighting your own DWI don't hesitate to give us a call at Bloom Legal (504) 599 9997 for an expert consultation.