In an attempt to keep their beer fresher, the Abita brewery switched from twist off to pry off bottles in 2009, but some drinkers complained that this was an inconvenience. Well, Abita’s new packaging should satisfy both the lazy and beer lovers who like their brew at the peak of freshness. Abita is offering cans.
Photo Courtesy of abita.com
Initially, three of the brewery’s flagship varieties will be offered with a possibility of more in the future. You will be able to buy Amber, Purple Haze and Jockamo IPA in six and twelve packs by early 2012.
Abita is leveraging a new technology to make sure that the move to cans does not taint the beer’s taste. A special water-based lining will coat the interior of the can. This allows the benefit of limited exposure to light and oxygen offered by cans without exposing the beer to the aluminum.
As a Louisiana brewery, Abita cites local concerns as a reason for the new offering. Abita Brewing Company President David Blossman is quoted as saying, “you can take cans to the places we love in Louisiana where glass might not be convenient or allowed: parades, fishing, tubing, golfing, the beach.”
Premiering in early 2012, we may have canned Abita just in time for Mardi Gras. If you or anyone you know has been arrested for a crime related to alcohol consumption, Bloom Legal can fight for you. Contact us at 504-599-9997 for a free case evaluation.
